Privacy Policy

Last Updated: November 15, 2025

1. Introduction

Lifebex ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website lifebex.com and use our services.

2. Information We Collect

2.1 Information You Provide

When you use our income ranking and cost of living analysis tools, you may provide:

  • Location (city and state)
  • Annual household income
  • Household size
  • Age range (optional)

2.2 Information Collected Automatically

When you visit our website, we may automatically collect:

  • Browser type and version
  • Device information
  • IP address
  • Pages visited and time spent
  • Referring website

2.3 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience. You can control cookies through your browser settings.

3. How We Use Your Information

We use the information we collect to:

  • Provide income ranking and cost of living analysis
  • Calculate your Financial DNA score
  • Improve our services and user experience
  • Analyze usage patterns and trends
  • Respond to your inquiries and support requests
  • Send important updates about our services (if you opt-in)

4. Data Storage and Security

4.1 How Your Data is Processed

Important: We do NOT store your income, location, or household information on our servers. Here's how your data flows:

  • During Analysis: Your income and location are sent to our server temporarily to calculate rankings and costs, then immediately discarded
  • Results Storage: Your analysis results are stored only in your browser's local storage (sessionStorage and localStorage)
  • Cost of Living Updates: When you adjust cost categories, calculations happen in your browser using cached data - no server requests needed
  • Your Control: Clearing your browser data removes all stored results
  • Our Access: We cannot access your personal financial information after the initial calculation

🔒 Truly Anonymous Submissions

✅ What We Store: Only your adjusted cost amounts (housing, food, transportation, healthcare, personal, education) and location (city/state).

❌ What We DON'T Store: Income, user IDs, session IDs, or any identifiable information. Your income is used temporarily to recalculate your Financial DNA score, then immediately discarded. Submissions are completely anonymous.

4.2 Security Measures

We implement industry-standard security measures to protect our website and services, including HTTPS encryption, secure API endpoints, and regular security audits.

5. Data Sharing and Disclosure

We do NOT sell, rent, or trade your personal information.

We may share aggregated, anonymized data for research or statistical purposes. We may disclose information if required by law or to protect our rights.

6. Your Rights and Choices

You have the right to:

  • Access the data stored in your browser (via browser developer tools)
  • Delete your data by clearing your browser's local storage
  • Opt-out of cookies through your browser settings
  • Request information about our data practices
  • File a complaint with relevant data protection authorities

7. Third-Party Services

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies.

8. Children's Privacy

Our services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

10. Contact Us

If you have questions about this Privacy Policy, please contact us:

Our Data Sources

Lifebex uses only official government data sources:

  • Internal Revenue Service (IRS) - Tax return data
  • U.S. Census Bureau - American Community Survey (ACS)
  • Bureau of Labor Statistics (BLS) - Consumer Price Index and expenditure data

All data is publicly available and anonymized. We do not access individual tax returns or personal financial records.